Innovation Awards Methodology

Begun in 2005, The 4EVER Group Product Innovation Awards are designed to recognize the products and/or services that, in the view of the evaluation team, have the potential for a significant and positive impact upon the event video industry. Event videographers work under restrictions and limitations not normally faced by broadcasters or corporate video producers, and, therefore, have unique requirements. The recommendations of unbiased sources are of particular interest to the event videographer.

The 4EVER Group team considers many factors in evaluating whether a product or service may receive a Product Innovation Award. Both objective and subjective considerations play a role in establishing Product Innovation Award recipients. These considerations include:

- Suitability for use in event videography.
- Price point being within the reach of the average event videographer
- Genuinely an 'innovative' product, either completely new or significantly changed or enhanced.
- Generally, only one award will be presented per category or product line (exceptions allowed).
- Must increase productivity, make production easier or otherwise save time or money.
- Must be introduced during, NAB or within a reasonable proximity.


By recognizing those products and/or services that enable event videographers to better serve their own clients, The 4EVER Group's goal is to help direct more vendor resources to the event video community.

The following gallery are of the presentation of these awards, the companies, their products and their representatives.