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The 4EVER Group is dedicated to providing resource,
educational materials and services to all facets of the event video
industry. By offering quality products and services, by hosting
educational events and by bringing the industry together as one
support network, The 4EVER Group will help advance and promote the
entire event video industry.
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| Convention Presenters (pg 3) |
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| Wednesday (1/11/06) - 8:20am until 9:20am |
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THE WEBSITE ADVANTAGE:
Your Most Profitable Employee
Brian Gunn
Never before have you had such remarkable opportunities to reach the greatest number of potential clients. Tap into your company's most valuable employee and learn how to attract new business and maximize your profits. PixelPops Design co-owner and webmaster Brian Gunn gives you new insight into proven web strategies that bring in more clients and more sales!
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Learn how to effectively use streaming video and graphics to make a powerful first impression. Drive qualified traffic to your site through search engine optimization and extend your reach. Turbo charge your advertising with email marketing campaigns that work wonders.
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| Wednesday (1/11/06) - 8:20am until 9:20am |
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MUSIC and
CONCEPT VIDEOS:
Wow your clients and their guests!
Julie and Alex Hill
Winner of FOUR 4EVERGroup 2005 Artistic Achievement Awards, Julie and Alex Hill will teach you how to sell and produce profitable concept and music videos as add-ons.
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By role playing live on stage, Julie, along with husband Alex will share their techniques for pitching (with confidence) the idea to clients; plus how they come up with ideas, how to storyboard, procuring props and costumes, and creating an equipment list, to creating and managing budgets. While production and editing are an integral part of a successful music/concept video, they are very profitable and are onsite-instant marketing pieces. Be sure your business cards are handy!
Discover how to make sure the shoot doesn’t drag on; make sure your clients don’t lose their enthusiasm! Along with Julie, learn the top five things to keep in mind when editing music/concept videos. Plus, it is a big marketing payoff, so you’ll learn all the “MUST KNOWS” for reception projections. You’ll also enjoy Elysium’s very entertaining Music Video, E! True Hollywood Story, MTV Cribs and much more… |
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| Wednesday (1/11/06) - 9:40am until 10:40am |
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A PRODUCER'S GUIDE to
Getting Results in Corporate Video
Russ Jolly
Learn how to understand a business client's needs to successfully bid, win and produce corporate video. From training videos to marketing videos to corporate events, discover the skills you need to get profitable results in the corporate market.
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Russ Jolly, co-owner of PixelPops Design and award-winning writer/producer/director of numerous corporate videos, will share tips and tricks that he employs from the very first contact with a potential client through post-production and delivery.
If you've ever wondered "How much should I charge for a corporate video?" or "How do I find and book these kinds of corporate jobs?" then this is the seminar for you… Topics include: first contact, discovery, budgeting, scripting, project management, production. Discover the secrets to breaking through in this rewarding market!
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| Wednesday (1/11/06) - 5pm until 7pm |
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GUERRILLA MARKETING
for Event Videographers!
Don Lawler
Guerilla Marketing is the ultimate, easy-to-implement, low-cost, high-impact marketing system. Most videographers are one-man-bands with limited time and budgets. Even more are not marketing savvy and actually try to avoid sales. Even if subconsciously, many videographers actually avoid sales and marketing.
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Jumpstart your sales and marketing in this special seminar created especially for videographers by Certified Guerrilla Marketing Coach and veteran producer, Don Lawler. With his 25+ year experience, Don will share both his successes and failures as a video producer as he shares the powerful secrets of Guerrilla Marketing that he has learned from Jay Conrad Levinson, the father of Guerrilla Marketing.
Learn Don’s very simple system for marketing his video production business. Don will challenge your current thinking and motivate you to action. Then give you a simple but executable 7-step plan that you can implement immediately. Learn the 3 most important marketing secrets of all. Learn how to leverage your assets of time, talent, and creativity to maximize profits. Learn to use unconventional weapons and tactics to increase your sales! You will also be supplied a digital copy of Don’s notes and set of Guerrilla Marketing tools. |
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| Thursday (1/12/06) - 2:40pm until 3:40pm |
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Tapping Into The Profitable World
OF FUNERAL VIDEOS
Dennis Marentette
Demand for memorial/tribute productions for funeral homes has never been greater. Most videographers have not ever considered this part of the event industry. Many do not see the incredible profit potential nor do they know how to tap into this vast market. By using simple techniques, veteran videographer Dennis Marentette will teach you how to get most, if not all the funerals homes in your area to exclusively use your services!
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Dennis does over 350 funeral productions per year with 15 funeral homes exclusively selling his services. Dennis will teach you how to understand the special needs of a funeral director and what kind of productions they expect. Throughout the program Dennis will teach you what you must do to meet and exceed those expectations. Funeral/Memorial productions actually have less stress than most productions.
While there will be some examples along with production tips and tricks, this workshop is focused on the business of getting into and profiting from the funeral industry. You will learn how to get the funeral directors to show your work, understand how funeral directors think, how to best price the work so that it sells easily. You’ll discover the keys to keeping these accounts once you have them; plus once you have a customer, how to sell them full-funeral productions and many other services. Then learn how to make even more money on equipment rentals.
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| Wednesday (1/11/06) - 11am until 12noon |
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That's Amore... New, Fresh
and Exciting LOVE STORIES
Steve and Laura Moses
What’s Love got to do with it? Everything! You want your clients to LOVE the production you produce. Three time 4EVERGroup Artistic Achievement Award winners (Two Diamond) and Five time Video Excellence Award winners, Steve and Laura Moses will dissect 2 love stories – one with on camera interviews and one with voice-overs.
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Learn how to make your love stories bigger and better than life with a wide and varied choice of music, shooting techniques and creative editing styles. You'll see how to maximize the dramatic impact of your Love Stories, by meshing elements of a concept production with the traditional love story approach.
You'll be able to create a stylized, yet reality based, production your clients will be thrilled to share with their family and friends. Steve and Laura will show you how to take an ordinary story and make it into something extraordinary! |
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| Schedule Subject to Change without notice. |
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